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Our approach, your success
Artificial intelligence
AI is difficult, amazing and everywhere
48% of B2B decision-makers are already using AI to predict customer behavior and improve business performance. Are you? Much is being said and discussed about the role and value of AI in business activities. And not all industries stand to benefit from its prowess to the same extent. But at large, AI is a great tool for increasing sales enablement in a B2B landscape.
Case: An AI assistant for Danfoss
For Danish multinational energy engineering company Danfoss, we delivered an AI assistant, we named it Aida, to help handle the approx. 5,400 tenders its sales department receives yearly. Aida was designed to make all initial assessments and, based on data, market models, and learnings from previous cases, draft a proposal ready for human review, editing/polishing, and submission.
Artificial, not superficial
We have clearly defined principles for utilising AI for ideation, design, and content creation. In a world of automation and AI, the human connection is becoming increasingly valuable. People want to feel seen, heard and appreciated. They want to know that real people are behind a brand, not faceless algorithms.
Only the first step, never the last!
For us, AI is never the autonomous decision maker but a tool to augment a process. At the end of the day, the best idea wins. And we believe humans and cognitive empathy still outperform AI in creative divergent thinking.
Hero film
A hero with the power to lead your brand
It takes a larger-than-life Superman to sweep people off their feet. A hero is a powerful tool for any brand to stand out and be noticed in today's fiercely competitive business world. A hero is a strategic platform – usually a film – that relies on human interest to spark emotion and spur action.
Case: A story about balance
For Chr. Hansen, part of Novonesis and a leading body in bio solutions, we crafted an emotional branding film about the importance of balance to thrive, progress, and live a life of fullness – with all its joys and struggles. The film served as hero content in a larger campaign about how Chr. Hansen nurtures human health and well-being through quality microbiome-based probiotics.
Case: A story about good craftsmanship
For Nordea Invest, one of Denmark's largest asset managers, we crafted an emotional branding film reflecting Denmark's cultural-historical tradition of good craftsmanship. The film demonstrates a commitment to quality and innovation – and how these factors make the best and most long-lasting investment products.
Did you know?
Video content is 50 times more likely to drive organic search results than plain text will
E-learning
E-learning, but fun
E-learning as a concept has a terrible rep. Not on our watch. For chemical and consumer goods conglomerate Henkel – more precisely, their adhesive brand, LOCTITE® – we crafted a vibrant and compelling environment for users to learn about all things LOCTITE® in an immediate, inclusive, entertaining and hands-on way.
Did you know?
Online learning and training can improve employee performance by 15% to 25%
Strategy and sales
Up, up and away! Accelerate your B2B sales
77% of buyers of B2B products found the purchase was complex and difficult. Are you facing the same challenge? Buyer enablement is about creating relevant content and a flexible, personalised salesprocess, providing buyers with the resources to evaluate your products, understand benefits, and make providing buyers with the resources to evaluate your products, understand benefits, and make decisions. Au fond, it’s key to closing deals and building long-term loyalty.
Strategy is everything – and vice versa
From baking to banking, sports, construction and beyond, strategy is important. Creating a strategy is the first step before laying the bricks for a successful campaign. And honouring the strategy requires discipline and commitment. We believe strategies are for everyone; they’re simple, accessible and fit for purpose.
Why team up with an agency?
Outsourcing marketing and sales operations to a trusted partner is a good way to save time on research and production, improve consistency, and ensure that bias doesn’t infuse the message with personal feelings.
We hate to be the bearer of bad news, but customers are usually not as excited about your company as you are. They just want to know how you can make their lives easier. We can help you get that message across.
How can we help you?
We craft purpose-driven marketing, ideas, concepts, design, and storytelling that resonate and drive action – for your benefit, obviously.
